Primera – Cashback, Rebates & Rewards

Awesome service, these guys were flat out in the shop, but they still managed to squeeze me in an emergency repair at the very last minute (3 hours before my ferry) so my French trip wasn’t ruined! Thanks guys!

I took my road bike in for a minor repair upon recommendation. Not only was this repair completed well, quickly and for a good price, but the staff were friendly and no-nonsense. There is also a great range of bikes and accessories for those wishing to buy!

Rare as it might be from some people these days!! Primera were brilliant in every way. I'm based in Southampton, so I tried to buy locally, but I became so disappointed with local big name companies that really should be performing better. Frustrated with a lack of service and co-operation, my son suggested Primera and I'm so glad he did. Instantly I was talking to someone who cared. Clive took an interest in understanding my needs and they had a genuine desire find a bike to suit. I ended up with a 23 model Cube Stereo Pro, Hybrid 140, for a 22 model price. I'm a month in and I absolutely love the bike, perfect for my needs and beautifully set up by the shop. I'd encourage anyone to make the call and compare service and price, before buying anywhere else. Clive was my contact, but everyone went above and beyond to help. Spend your money with someone who wants your business, it's worth travelling for. Well done Primera, excellent service.

Just wanted to thank Clive and Vince for making my bike and kit purchase such a great experience. Their amazing knowledge and helpfulness was just what I was in need of. I bought full range of kit including a bike and foxing this online without their expertise would have been a struggle. thanks!

We were looking for an ebike & went to 4 bike shops. Vince in Primera Poole shop gave fantastic customer service. They had in stock a Raleigh ebike but Vince explained it was very slightly too small for us. He ordered in a slightly bigger size (3cm bigger frame) explained why this was important & didn't just make the sale with the stock bike. When the larger bike arrived he showed us the difference the slightly larger frame made (took pressure off the knee as it was straighter) by setting both up & allowing us to experience both. He met our needs with suspension saddle, suspension forks & extra support for wrists. He was very patient & knowledgeable. Second ebike from them. He set the bike up for the leg length, arm length & riding position / posture. You don't get this from an internet shop. Will use again & highly recommend.